Content Marketing, Your Virtual PR Boss!
Same with businesses, public
relations is a key ingredient. Big companies appoint positions for a good PR
manager, who occasionally might fluctuate in quality labor, thus, influencing
the company’s coup.
A good PR manager can connect you
with consumers in ways that you might never be able to do on your
own. However, provided with the Internet’s convenience, and prevailing
characteristics, the way how the world of businesses works has been positively
changed. In the previous issue, my article “Content is King, If You Can Manage It!” discussed about the
significance of content in building connections with your prospects, and how to
close the deal. True to the growing population of dependent consumers on the
Internet, social, and mobile technologies, the demand for relevant content had
surely continued to grow apace.
With this new paradigm at hand,
businesses have begun to appreciate the role of online content marketing. Its
functions include prospect tapping, and brand establishment. To take full
advantage of this opportunity, businesses need to generate relevant online
content that must accomplish the following for their target audience:
Inform, Trust, and Solve.
Inform
Online content marketing should inform both potential and established customers
about your brand, satisfying any of their questions and concerns about
your products and services. Your specific clientele will likely to connect with
you on a business level if you are able to carry out this procedure.
Trust
Would you trust a company that you know nothing about? Not possible.
Online content marketing can be your bridge to connection with your consumers.
No one wants to enter into a business relationship with a company that is
shrouded in mystery – unless if you intend it that way, but then again, who
shall know? In the real world, it’s not unusual for a PR manager to send out
press releases, and tackle questions about your company which is the typical
approach. However, your online content marketing is all about building
trust and intimacy with your target audience through need fulfillment. That is
a sure win if you know what to do with the tools in the marketing arsenal.
Solve
When a consumer connects with a brand, it’s often for the reason of solving a
problem. Your prospects are searching online to find information that will
settle an immediate need, or possibly a need to transpire in the future.
By providing them online content that is relevant and applicable to their
wants or needs, you are giving potential and established customers the reason
to form a deeper connection with your brand.
Good thing, with the extensive
reach of the Internet, you can readily taste success by creating your own
committed PR manager with online content marketing.
Louie A. dela Vega is a PR consultant at Communicasia PR, a
Pangasinan-based public relations firm that specializes in brand/product
PR. Its spheres include investor relations and tourism promotion, public
affairs and government relations, and technology public relations. For
information, visit fb.com/CommunicasiaPR.
