Sunday, May 25, 2014

Beyond Delicious: A Profile of Eastern Pangasinan’s Food


The Provenance of Veggie Noodles. Noodles may be carbohydrates, but it's unthinkable that we should stop eating them. It would have also been unthinkable if the municipality of Alcala permitted one of their major produce to slip into culinary history.

And since Alcala noodle is prepared entirely different because of its vegetable dough mixture (distinctly made from malunggay, saluyot, carrots, squash, and kamote) and that inviting aroma it exudes after frying, she added that it’s going to swing some Carb-haters into thinking another way.


Their products have filled up the market stands and are begging for a new kitchen experiment. While our usual hearty fall pasta dishes may beckon in the cooler evenings, taking a break with veggie noodles is a nice way to mix up the typical pasta routine, or even stunt children who hates vegetables. Veggie noodles are nutritious food products eaten either as a dry snack or re-boiled to make wet canton noodles.



“Everything you see I owe to the noodles”, said Malou Cabongosan, one of the bakers who welcomed us with vigor and a glaring smile.

This project, managed by the Chamber of Veggie Product Producers of Alcala (CVPPA), was organized by the Municipal Social Welfare and Development Office with the DSWD FO who later conducted an SEA-K mandatory training. It served as employment assistance to pursue a sustainable livelihood venture tailored to the needs of its locality especially the women. Training expenses and capital assistance were shouldered by the LGU.

 “We tremendously learned the nitty-gritty of producing homemade veggie noodles from the trainings they provided us,” said Malou.





With its continuing advocacy on food products with high nutritional content and increasing preference for healthy foods, the local demand for the veggie noodles has increased. In fact, they’ve also ventured in pastry making, and  are enjoying brisk sales of  their inexpensive yet very nutritious baked goods—including pan de salpan de coco, and a lot more. They supply snacks in day care centers in all the 21 barangays of Alcala.


Hits from the Pasalubong Tupig and Cow milk. What will stick with me about Laoac, aside from its delectable fragrant treats are the faces of the people I met in the sugarcane mill. The mix of hopefulness and pain in their faces is something I will always remember.

Laoac is the youngest municipality in Pangasinan. It is, as far as I can tell, an enviable community. Everything—from the corn field stretch, accompanied by long afternoon naps because it was silent; it has a magical beauty and it got me.


At one point, one young man who was helping storm the sugarcanes talked me into eating one. “This is the taste of freedom”, he said, joyously, un-ironically—and with considerable pride. There was something beautiful in that, but deep. And I would never understand lest I experience his life myself.

The town is known for its famous tupig and patopat—rice cakes that have been traditional desserts for most Filipinos during New Year’s Day and town festivals in Ilocandia Region. They’re made from malagkit (glutinous rice flour), coconut, and molasses, wrapped, and baked over live charcoal. The difference, however, comes in the preparation and taste. 


The cooked extract, from where the patopat was cooked, called tagapulot or pulitipot, are cooled and molded in drums. The solidified result is called sinakob or jiggery—used as sweetener in cooking other traditional desserts.


Not far away from the sugarcane mill is Barangay Maraboc, where Fresh Cow’s Milk dairy farm stands. It houses at least 300 heads of dairy cows that supply 4,500 – 5000 liters of fresh milk a day.


The farm manager said that 90% of their milk needs are imported, thus siphoning a big chunk of dollar and foreign reserves. The cow feeds essentially comprise of corn which is produced in the Philippines just once a year. The corn, from stalks to leaves, are chopped and placed in the silos to be fermented to become good food for cows. These silos were the first of its kind in the Philippines.

He added, “We are not only looking into the potential of a milk industry around the place; it can also be a tourist attraction being the first dairy farm in Northern Luzon which could entice other businesses in its vicinity like restaurants and eateries.”


Laoac’s illustrious products didn’t only grace the photo halts but the food tour team as well. Their smiles were brought about by the bounty of fares and stories shared.

Pangasinan Food Tour 2014 is an adventure of discovering the best and unique dishes in the province, spearheaded by Google Business Group (GBG) Pangasinan and Dagupan chapters. (John Louie dela Vega) FOCUS

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