Becoming a benchmark in your line of work
Every person is his own brand. You
are your brand “YOU”. And you are
indebted to yourself to make your own brand successful. By successful, it doesn’t
really mean being famous or being rich. It means that whatever you choose to
do, you are confident that your brand will be the benchmark of how things are
done.
Working with a lot of people in
various industries, I have observed that benchmark brands always stand out from
the rest. Sometimes, these personal brands influence others to do what they do
or influence others to do what they do best.
Let me tell a story about three
brands that I worked with for the past few years.
1. Siapno-Tada Optical.
The Siapno-Tada Optical (STO), is a homegrown brand from Pangasinan started
more than 30 years ago by spouses Ben Tada and Dr. Vicky Siapno. One is an
optometrist and the other is a businessman. This husband and wife tandem has
been so successful that even with big and small competitors on the playing
field, their brand remained as the go-to store for optical needs. The company,
now being run by the son, continues to reap success and rewards from the
goodwill that the brand has developed across the years.
Siapno-Tada Optical Inc. has more
than 15 branches in Northern Luzon and can be conveniently seen on major malls
in Pangasinan and La Union. Their secret? Unsurpassed and personalized customer
service.
2. Vibrante Salon Owned and managed by newlyweds Marcel &
Gen Mendoza, this salon has innovated the personal haircare industry in
Pangasinan. Marcel is an engineer by profession and Gen used to work in posh
international salons in the Middle East. Marcel & Gen put up the business
together before they got married. A visit to Vibrante Salon will not really
break your bank, but they cater to excellence like no other. Yes, they are
probably the most expensive salon in town, but hey, they bring out the best in
you. And that is what matters most. you pay them for expertise, not for cutting
your hair.
3. GOVERNOR ESPINO. I’m
sure some of you will raise their eyebrows over this but yes, I worked with
this brand too. Governor Espino is the governor of the Province of Pangasinan.
He is on his last term as governor, having almost served his three consecutive
terms. Majority of Pangasinenses will agree with me that this PMA Batch 72
graduate has worked and maintained his great brand. The Espino brand of
leadership transcends all challenges. He ambitiously envisioned Pangasinan to
be the number 1 province and hell yeah, its now coming true. His mission of
course is to make Pangasinan the best place to invest, live, work and raise a
family. Of course we all know its gradually being realized.
For those who know the governor well,
he does not tolerate mediocrity, he doesn’t want the ordinary. He does not
chase ordinary opportunities. He goes for the best. All the time. From a
sleeping giant, Pangasinan is now approaching its Golden age. (Lumipat ng probinsya
ang ayaw maniwala)
So far, these three brands have
become benchmarks in their chosen fields. I can tell you a few more, even
horrible brands too, in the next issues.
Do you know any brand that has been a
benchmark in your community? Tell us about it.. Tweet me for an online chat
@vanjpadilla
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