All systems go on climate change campaign in Region 1
SAN FERNANDO CITY, La Union - It's all systems go for the
regional launch of the government's climate change advocacy campaign which the
Department of Environment and Natural Resources (DENR) and the Philippine Information
Agency (PIA) jointly mounted since early this year.
The campaign is launched in San Fernando City in La Union,
considered the government's regional center, on August 6, Wednesday with
partners from the government and non-government sector including the youth
sector.
The campaign was earlier launched at the national level at
the Philippine Information Agency Central Office in Quezon City on July 18.
In the region, the DENR and PIA lined up day-long activities
from storytelling with daycare pupils, a kapihan and a lecture on the regional
climate change situation at the Sea and Sky Hotel here.
The event will be capped by mangrove planting in barangay
ParianOeste in Bauang town with more than 300 participants from a
multi-sectoral group in attendance.
Cristina Arzadon, officer-in-charge of PIA in the Ilocos,
said the agency has been in the thick of things preparing for the regional
launch since June, the original nationwide launching date until it was moved to
a later date.
"We sat down with experts on various fields from the
environment and creative sector to ensure that the campaign will fulfill its
desired impact," she said.
The campaign also engaged youth participation through the
PilipinasNatin, the youth volunteerism arm of the Presidential Communications
Operations Office.
The campaign goes beyond promoting environmental protection.
We need to bring climate change to the Filipino consciousness... that what goes
on with the world's climate is no longer a weather phenomenon. Storm surges,
floods and extreme heat are the new normal," she added.
Arzadon said the campaign is directed at a wide-ranging
target audience from young children, youth, parents, professionals including
the media.
"The storytelling will promote the love of reading among
children. The storybook also provides values to young kids in their formative
years on the importance of caring for Mother Earth," she added.
The reading session will involve at least 30 selected day
care pupils here. The PIA commissioned teachers who are also social welfare
officers in preparing the storybooks.
PIA Director General Jose Mari Oquiena was invited to the
campaign launch and read the children's story entitled “Ang ating Mundo Noon at
Ngayon”.
Other activities in line with the campaign are
youth camps, campus tours with youth ambassadors, climate change awareness
contest and conduct of climate change summit, among others. (JoannaNamnamParrocha/MCA/JNP/PIA1 La Union)
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